Life · Fire Recruitment · Business
One-on-one coaching from a professional firefighter of more than 15 years. Build the clarity, discipline and confidence to lead your life, land the badge, or grow your business — starting with one free conversation.
30 minutes. No cost. No pressure. Just a straight conversation about where you are and where you want to be.
Sound familiar?
You’re capable. You work hard. But somewhere between where you are and where you want to be, the path went blurry — and grinding harder hasn’t fixed it.
Ignite Coaching exists for exactly that gap. With the right guide, a clear plan, and real accountability, you stop circling and start moving — as the person your goals actually require.
How I help
Whatever brought you here — a life that needs direction, a badge worth chasing, or a business ready to scale — the work is the same: become the person who can carry it.
For men who are done drifting. Gain clarity on what you actually want, and build the purpose, confidence, and leadership to go get it.
The hiring process is competitive and confusing — but it’s not a mystery. Get a proven path from application to badge, with a serving firefighter in your corner.
For entrepreneurs and owner-operators who’ve outgrown hustle. Build the systems, operations, and leadership your next stage of growth demands.
Program Brief
For men who are capable and busy — and still feel like they’re drifting. Work is full, the calendar is full, and none of it is moving you toward a life you actually chose.
This is a structured 1:1 program built around your life, not a generic curriculum. We define the man you’re working to become, then close the gap with deliberate weekly work — direction first, then discipline, then leadership.
Program Brief
Most candidates don’t fail because they’d make bad firefighters — they fail because the hiring process is a black box and they’re guessing at every stage.
This program turns it into a stage-by-stage campaign. You’ll know exactly what the panel is looking for and walk into every stage prepared — application, aptitude testing, interview, and beyond.
Program Brief
Profitable but chaotic is still chaotic. If the business only works because you touch everything, you don’t own a business — it owns you.
This program moves you from operator to owner. We audit what’s actually happening, then build the systems, team structure, and roadmap your next stage of growth demands — and hold you to executing it.
Your guide
I’m Mathew Brooks, founder of Ignite Coaching. For more than 15 years, I’ve served as a professional firefighter, where I’ve learned that success rarely comes from talent alone. It comes from preparation, discipline, and having someone beside you who can see what you can’t.
But the most important role I have isn’t firefighter or coach—it’s being a husband and a father.
Like many of the people I work with, I’ve experienced seasons of uncertainty, career transitions, leadership challenges, and the constant tension of trying to balance work, family, faith, and personal growth. I know what it feels like to want more—not more success for the sake of success, but a life that reflects your values and the person you’re called to become.
To help you gain clarity, build a plan, and take confident action toward the life you’re meant to live.
The plan
No 12-page funnels. No pressure tactics. Three steps between you and real momentum.
A 30-minute discovery call. We talk about where you are, where you want to be, and whether we’re the right fit. No cost, no obligation.
Together we build a personalized growth plan — clear goals, honest starting point, and the exact steps between the two.
Ongoing coaching, mentorship, and accountability as you execute. You bring the effort; I make sure it lands where it counts.
The first step costs nothing but 30 minutes.
Book Your Free Discovery CallProof it works
Straight from the men who did the work — real reviews from Mathew’s Google Business Profile.
Mat has been an incredible support in my journey to become a firefighter. He speaks from a depth of experience that instills confidence in anyone interested in the field.
Mathew was an incredible mentor, coach, and all around great person to work with! I came to him with the goal of becoming a firefighter…
I hired Mat to help me prep for the hardest interview I have ever done! He is an amazing man to work with! He takes the time to get to know you and what your goals are! And really knows how to get the best out of you!
Mathew was instrumental in my interview success. I was so fortunate to be put in touch with him, as he was the biggest reason I walked into the interview confident, and left with a successful result.
Great experience with this company. They helped me prepare for interviews and taught me how to structure answers using the STAR format, which made my responses much clearer and more confident. Highly recommend their coaching to anyone looking to improve their interview skills.
This personalized program supported me through my fire application process. Not only did it set me up for success at every stage, I felt that I had a greater understanding of the firefighter culture as a whole.
Applying to the fire service?
Everything a candidate needs to understand the process before spending money on it.
Requirements, stages, pay and timelines — Ontario, BC and Alberta.
Free downloadInterview Prep ChecklistTwenty-two things to have done before the panel, in order.
ArticleThe STAR Method, ProperlyHow panels score, and how to build answers that count.
ArticleWhy Applications FailThe stage that cuts the most candidates, and the fix.
Free download
Twenty-two things to have done before you walk into the panel room, in the order to do them. Built from fifteen years on the job and every mock interview I’ve run.
Free · PDF · 3 pages
This is the next step
Book a free 30-minute discovery call. Worst case, you leave with clarity. Best case, it’s the conversation that changes your trajectory.
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